Cadillac Employs Apollo Program Approach to Assemble Team from the Ground Up for Australian Startline.

Just over a full year ago at the Vegas Grand Prix, Cadillac were finally given the go-ahead as F1's latest participant for the 2026 season. Constructing the organization from scratch has entailed a frenetic work rate that the principal, Graeme Lowdon, has compared to the Apollo program. As Formula One descends on Vegas this weekend, the team are aware time is getting tight.

The Countdown to Australia

At the final race of the championship to be staged in the America, with just over three months to go before they take to the track for the first time in Australia at the 2026 opener, Cadillac have advanced rapidly but, in what must seem like a never-ending task, they are conscious there will not be enough hours in the day.

The CTO, Nick Chester, became part of the newly formed operation in early 2023 not long after it was created, when the team were without even an official entry. He has been at its heart from that point and gets a knowing grin when considering the experience.

“You can have a short period thinking back at what you have accomplished and go: ‘Wow, isn’t this fantastic what the team has created in under three years,’” Chester states. “But then the following moment you think: ‘Yes, we’ve still got a great deal to do.’”

An Unprecedented Opportunity

The CTO achieved victories at Renault in the driver Fernando Alonso's victorious campaigns of the mid-2000s and was in command of engineering strategy at the recently formed Mercedes electric racing team, but nothing has been quite like the challenge of introducing the quintessentially American Cadillac name, a manufacturer-backed entry backed by the parent company, General Motors, into F1.

“Establishing an grand prix team from scratch, when are you ever going to get a chance to do that?” Chester remarks. “There's nothing comparable. In an well-set team you don’t get the opportunity to alter organizational mindset.”

With every day that goes by thoughts are more focused on the approaching critical moment in Melbourne and goals are being managed.

“You have to assume that any new team coming in is probably going to finish last but merely participating will be an feat in itself,” Graeme Lowdon commented recently and while Chester shared this view he believed the squad had a statement to make as well.
“Our primary goal we want to show is that we deserve to be there,” he says. “In order that we show up and we perform competently. We aim to demonstrate that we are a serious contender doing the proper actions on the circuit. When we’ve shown that we’re really credible, then we will focus on forward movement from there on.”

Driver Lineup and Hiring Push

In the summer they contracted Checo Pérez and Valtteri Bottas as their drivers for the 2026 season, a pair notable for their priceless expertise in operating at the front in two top-tier teams, the Red Bull team and Mercedes, and Valtteri Bottas reflected the mood of determined optimism.

“Naturally, we have a realistic outlook,” Bottas stated. “We have a massive task to do, and it will likely be most likely a tough opening, because it's the top level of motorsport. But we aren't joining to stay at the back. I am confident with this structure, with this group, these people, it's entirely possible we can't manage to get relatively quickly up to the pace and achieve good results.”

To realize that ambition recruitment has been in overdrive, with employees now at in excess of 400 and scheduled to hit the goal of six hundred rapidly. In addition to their present headquarters at the UK base, the squad are in the midst of building an main base at the Fishers location in Indy and there is the General Motors facility in Charlotte, North Carolina, where they are developing the facility to build the 2029 engine, planned for 2029 – in the meantime they will run Ferrari power units – and the Toyota's wind tunnel in Cologne, Germany. It is a sophisticated organization, contrary to the movement in the sport for more centralization, and has prompted the fresh organizational mindset to which the CTO alluded.

Apollo Inspiration

“It's closely based on the Apollo program,” remarked the team principal shortly before the British Grand Prix in July. “We’re realistic, we recognize how difficult it is. The deadlines, are incredibly tight. Well, we aren't launching a lunar mission, but it can seem that way.”

So they have implemented, rather than the conventional chain of command, a non-hierarchical approach akin to that of NASA's, where there were a variety of specialist groups all working on distinct elements of the program in a different facilities.

“If you have to go through a protocol where a challenge emerges and they report it to their supervisor, that manager talks to a leader somewhere else, it goes back down the chain, it becomes inefficient,” explains Chester. “So we empower team members to really get on with it. Avoiding hierarchical consent for each action is far more efficient and faster.”

What Lies Ahead

The efficacy of this nimble approach will be tested in the pressure of racing when the season begins and there is a significant degree on the line for F1, too. Cadillac have signed as their development driver the 25-year-old Californian Colton Herta

Angelica Williams
Angelica Williams

A mindfulness coach and writer passionate about helping others achieve mental clarity and personal transformation through daily practices.